You have put a lot of effort and time in creating your ecommerce store, but why customers are not purchasing in my website? What is influencing them?
Why they did not finish the payment process?
These are the common questions all the online store or ecommerce owner will be asking and wondering.
Let’s see the MAIN FACTORS of ABANDON SHOPPING CART.
Is your whole shopping cart process takes more than 4 steps?
Is your shopping cart complicated?
Make sure it is simple and easy.
One of the most irritated part is, you required the customer to fill up a long form to finish the checkout and proceed to payment.
When the customers find it difficult or troublesome to fill up the form, they will close the browser and proceed to other online store.
One of the main thing customers will compare is the shipping cost.
If your shipping cost is too high, customers may go to your competitors who are offering lower or free shipping.
Can your customer make payment online without register and login?
Did you provide an alternative way where they purchase without login?
One of our client website is selling insurance, up to 70% of the purchase was done without registration and login.
How many payment methods does your online store offer?
Customers may force to abandon the shopping cart when their preferred payment method is not available.
Let’s say if your website only offer paypal, then you may lose customers who do not have credit cards or customers who prefer to pay via online banking.
Have you ever test buying any products from your own online store?
This is very important!
Always test your shopping cart as if you are the customer who making the payment.
Make sure it is error free.
Customers who love to shop online also love to compare the products pricing across multiple platform.
Have you compare your product price from different platform?
Customers may not proceed if the product price from your online store is higher compare to other platform.
When customers already checkout but cannot make payment or payment failed may cause customers to leave the website.
If your website integrated with payment gateway, is the payment gateway stable?
Look at your sales report, how many sales orders are failed in making payment.
You are free to share and distribute this infographic.