Bounce rate is an internet marketing term you always see especially in Google Analytic.
It is a percentage that tells you how many customers landed at your website and leave the page without clicking anything.
It is important to understand why your website having high bounce rate.
Is your website viewable in mobile?
80% of internet usage is using mobile.
Visitors may leave when they cannot view the information with their mobile easily.
Visitors finding it annoyed when they keep seeing pop up.
If your website showing having too many pop up, it may chase visitors away.
Can visitors easily navigate and find the information with your navigation menu?
Visitor only spend 3 seconds when they first landed in your website.
Customers are always easily attracted visually by image or nice design.
When your website is having outdated design, visitor may judge and believe that there’s nobody maintain this website and business.
They will believe you are offering quality product if your website design is beautifully created.
It is common the website owner will put up advertisement to earn the advertising fees.
Visitors may leave when they cannot find the information and only see the advertisement.
Or, you are putting too many pop up advertisement, this will chase them away as well.
Is your website viewable with all the browser eg : Chrome, Firefox, Safari, Opera without any error or bug?
Make sure it can be view with mobile browser as well.
You can test your website for cross browser compatibility with links below:
Get a good server. This is very important!
Don’t get cheap hosting, they may using very old server to host your website.
If your website takes more than 5 seconds to load, visitors are frustrated and they leave and visit other website.
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