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What is Keyword?
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WHAT IS KEYWORD?
Client always ask, what is keyword?
What do you mean keyword?
How does keyword affect my website ranking?
Basically, keyword is the word or phrase user will type inside Google Search Box.
How Does Keyword Works?
So now, is your website listed in Top #10 in Google search with the right keyword?
Step 1
When user looking for something, they will type words or phrase what they are looking.
Step 2
If they found the title and the description is what they are looking, they will click on the website.
Types of Keyword
There are 4 different types of users’ behaviour when they are searching online. This will define whether they are doing research or they are in the stage of planning to buy.
Research
Consideration
Purchase
Loyalty
Benefit of Long Tail Keyword
If we focus on users who are in Purchase stage, we will definitely get a higher conversion compare to generic keyword. The following is the example of words they may use to search for the web design services.
Research
Consideration
Purchase
Loyalty
How to find Long Tail Keyword
Method 1
GOOGLE RELATED SEARCH
1. Type the keyword you are using
2. Scroll to the bottom and look at “Searches related to custom make cake”
3. Usually you will get different type of words related to the keyword you are searching now.
Method 2
FORUM OR DISCUSSION BOARD
When you visit forum or discussion board, observe what type of question people will ask, what type of words they use in the question. Those words and phrase can be part of your keywords.
Method 3
WHAT QUESTIONS YOUR CLIENT ALWAYS ASK?
When you meet with your client, what sort of questions they will ask you? Words or phrase your client asked, this can be part of the keyword you may need to look at.
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